I had heard of Serenity Rehab over the last couple of years. I had never paid much attention to them until this past week when the clinic and it's owner - William "Doc" Murdoch - hit the news with their massive failure of a children's skateboarding competition.
I initially took an interest in this because i loathe bullies. Like most of New Zealand, when i watched that video i was horrified to see a rather large adult - Craig Platt - shoulder barging a young skateboarder then proceeding to grab a person who stuck up for that kid by the neck. The whole thing was an awful display of a grown adult using unnecessary force to bully and intimidate someone a third of his size.
As the story unfolded though - i found myself wondering what this Serenity Clinic was all about. I wondered why anyone would deem an alcohol, drug, and addiction rehabilitation clinic as an appropriate sponsor for a children's sporting event. I also wondered to myself why the owner of that clinic - Doc Murdoch - who claims to know everything about substance abuse would think it is a good idea to pass out spray paint to those children when solvent abuse among children is an enormous problem in this country.
My curiosity led me to a couple of Facebook groups that had been set up in relation to Doc Murdoch and the Serenity clinic. The 'Serenity the Cure' page has obviously been set up by the Doc himself - where as the 'Doc2012' page appears to have been set up in response to the comments being made on the Serenity page being moderated and deleted by Doc Murdoch.
At first i didn't blame Serenity / Doc Murdoch for moderating his page. The barrage of abuse that he was receiving in response to Craig Platt's bullying and the lynch mob like mentality of the comments were kind of freaky. The public sure wanted to make sure that Doc knew just how unpopular he is right now.
They were not holding back.
Somewhere along the way i was directed to a statement that Doc had released in response to the criticism he has received over the past 6 days. I clicked on the link expecting a public apology for the bullying that went on at his event and for the damage done to one of Auckland's public parks. I figured Doc Murdoch would be doing some major damage control.
Wrong.
What i read - or attempted to read but couldn't quite manage it - was what can only be described as a P fueled rant. If the Doc was not fried when he took the time to type all of that out - if he has really been drug free long enough to be charging people with addictions 4k a week for treatment - then right there is proof that the residual effects of methamphetamine abuse can be permanent.
I then got more curious - as i tend to do.
I ended up replying to a post that the "Doc" had made on his Serenity page. I actually agreed with him that the hate that was being spewed on that page was not all that different to the bullying that had been displayed on our televisions by his friend - Craig Platt.
I had some questions for him though.
I wanted to know why he thought it was appropriate for a drug and alcohol treatment clinic to be sponsoring a children's sporting event. I wanted to know what it was about that treatment centre passing out solvents to young children in order to vandalise a public park - that he thought was the right thing to do. I asked him if he thought sauntering off on TV while announcing that he was off to have a drink was good advertising for his clinic.
At first - the "Doc" responded to me. He ignored most of what i had said but announced that Serenity and himself do not believe that addiction is a disease - and he is proof of that. He told me that alcohol is the worst drug in terms of the effect that it has on our society and that abusing it is a choice - not a disease. He quit drinking 17 years ago he proudly announces - except for the two glasses of bubbly he consumes per day. They don't count.
I am not sure how he thinks that response answered any of my questions so i persevered. As. I. Do.
I told him that to some extent i agree with him regarding the disease model of addiction. I know for me personally - i find that model to be a cop out. It is basically telling addicts that they don't have a choice, and that relapsing is ok. To me - that is what makes rehabilitation clinics like Serenity so profitable and is what keeps them in business. I then told him that i believed that someone who claims to have "the cure" for addiction would understand and recognise that every addict has had different life experiences that has brought them to the point where they require help and because of that fact there is no one cure for addiction - therefor the disease model cannot be completely discounted. I told him that it was my opinion that someone who purports to have enough knowledge about addiction that he can charge people thousands for "the cure" would already know this. Then i questioned what qualifications he has - other than his own experience with using drugs and his own addiction - to be charging for his closed minded advice.
I patiently awaited an intelligent and literate response from the "doc" - which never came. He just deleted my questions and the entire conversation.
I must have been too much like hard work for him.
So i have continued to watch with amusement the Doc announcing that he is writing a book, that a Dr. Bruce Wilson - who is a psychologist ( that does not make him a doctor - does it?) considers Doc Murdoch's philosophy for addiction and recovery is "the soundest he has ever seen" etc etc etc.
I have looked at the Serenity website, and have come to the conclusion that you could drive a truck through the holes in their logic, reasoning, and the claims made on that website. They claim to have a 90% success rate at curing the addicts that have gone to them for treatment. The fact that the treatment centre has only been running for two years means that is absolutely a false statement. According to the DSM IV diagnostic manual that is used by all reputable psychiatrists and psychologists an addict has to have a period of 3 years total abstinence before being considered in permanent remission. They do not speak of a "cure."
Doc Murdoch claims to have the cure for addiction on his website. The same website where he claims that there is no such thing as addiction. Despite having a clear lack of knowledge regarding the etiology of addiction - he claims that Vitamin C will prevent it's withdrawal symptoms. He might as well be charging 5 k for snake oil. To top it off - this clinic is run from an apartment at the Viaduct. No actual clinic. No doctor's office. Just an apartment in the middle of an area in Auckland where every other building is a pub - and where methamphetamine abuse and dealing is rife.
William Doc Murdoch is using used car salesman tactics in an unregulated area of the medical industry. He is exploiting people who are extremely vulnerable and at very low points in their lives - with not one qualification to be doing so.
William Doc Murdoch is a quack. He is no different to the likes of The Destiny Church and Brian Tamaki. Like Brian - William Doc Murdoch is a self appointed guru lining his pockets with money from vulnerable people who are at their lowest. He claims to have a cure for something that he clearly does not understand - and that he claims does not exist.
For thousands of dollars he will share that cure with you.
William Doc Murdoch has the anti Midas touch. Everything he touches turns to sh*t. His CV is a roll call of failed money making schemes.
Music svengali - Failed.
Importer of illegal drugs - Failed
Nightclub Marketing Manager - Failed
Promoter of edgy youth events - Failed
Car Salesman - Failed
Pimp - Failed
The list goes on.
Do not give William Doc Murdoch one cent of your money.
There - I broke my self imposed blogging ban because i feel so strongly about this con man.
I initially took an interest in this because i loathe bullies. Like most of New Zealand, when i watched that video i was horrified to see a rather large adult - Craig Platt - shoulder barging a young skateboarder then proceeding to grab a person who stuck up for that kid by the neck. The whole thing was an awful display of a grown adult using unnecessary force to bully and intimidate someone a third of his size.
As the story unfolded though - i found myself wondering what this Serenity Clinic was all about. I wondered why anyone would deem an alcohol, drug, and addiction rehabilitation clinic as an appropriate sponsor for a children's sporting event. I also wondered to myself why the owner of that clinic - Doc Murdoch - who claims to know everything about substance abuse would think it is a good idea to pass out spray paint to those children when solvent abuse among children is an enormous problem in this country.
My curiosity led me to a couple of Facebook groups that had been set up in relation to Doc Murdoch and the Serenity clinic. The 'Serenity the Cure' page has obviously been set up by the Doc himself - where as the 'Doc2012' page appears to have been set up in response to the comments being made on the Serenity page being moderated and deleted by Doc Murdoch.
At first i didn't blame Serenity / Doc Murdoch for moderating his page. The barrage of abuse that he was receiving in response to Craig Platt's bullying and the lynch mob like mentality of the comments were kind of freaky. The public sure wanted to make sure that Doc knew just how unpopular he is right now.
They were not holding back.
Somewhere along the way i was directed to a statement that Doc had released in response to the criticism he has received over the past 6 days. I clicked on the link expecting a public apology for the bullying that went on at his event and for the damage done to one of Auckland's public parks. I figured Doc Murdoch would be doing some major damage control.
Wrong.
What i read - or attempted to read but couldn't quite manage it - was what can only be described as a P fueled rant. If the Doc was not fried when he took the time to type all of that out - if he has really been drug free long enough to be charging people with addictions 4k a week for treatment - then right there is proof that the residual effects of methamphetamine abuse can be permanent.
I then got more curious - as i tend to do.
I ended up replying to a post that the "Doc" had made on his Serenity page. I actually agreed with him that the hate that was being spewed on that page was not all that different to the bullying that had been displayed on our televisions by his friend - Craig Platt.
I had some questions for him though.
I wanted to know why he thought it was appropriate for a drug and alcohol treatment clinic to be sponsoring a children's sporting event. I wanted to know what it was about that treatment centre passing out solvents to young children in order to vandalise a public park - that he thought was the right thing to do. I asked him if he thought sauntering off on TV while announcing that he was off to have a drink was good advertising for his clinic.
At first - the "Doc" responded to me. He ignored most of what i had said but announced that Serenity and himself do not believe that addiction is a disease - and he is proof of that. He told me that alcohol is the worst drug in terms of the effect that it has on our society and that abusing it is a choice - not a disease. He quit drinking 17 years ago he proudly announces - except for the two glasses of bubbly he consumes per day. They don't count.
I am not sure how he thinks that response answered any of my questions so i persevered. As. I. Do.
I told him that to some extent i agree with him regarding the disease model of addiction. I know for me personally - i find that model to be a cop out. It is basically telling addicts that they don't have a choice, and that relapsing is ok. To me - that is what makes rehabilitation clinics like Serenity so profitable and is what keeps them in business. I then told him that i believed that someone who claims to have "the cure" for addiction would understand and recognise that every addict has had different life experiences that has brought them to the point where they require help and because of that fact there is no one cure for addiction - therefor the disease model cannot be completely discounted. I told him that it was my opinion that someone who purports to have enough knowledge about addiction that he can charge people thousands for "the cure" would already know this. Then i questioned what qualifications he has - other than his own experience with using drugs and his own addiction - to be charging for his closed minded advice.
I patiently awaited an intelligent and literate response from the "doc" - which never came. He just deleted my questions and the entire conversation.
I must have been too much like hard work for him.
So i have continued to watch with amusement the Doc announcing that he is writing a book, that a Dr. Bruce Wilson - who is a psychologist ( that does not make him a doctor - does it?) considers Doc Murdoch's philosophy for addiction and recovery is "the soundest he has ever seen" etc etc etc.
I have looked at the Serenity website, and have come to the conclusion that you could drive a truck through the holes in their logic, reasoning, and the claims made on that website. They claim to have a 90% success rate at curing the addicts that have gone to them for treatment. The fact that the treatment centre has only been running for two years means that is absolutely a false statement. According to the DSM IV diagnostic manual that is used by all reputable psychiatrists and psychologists an addict has to have a period of 3 years total abstinence before being considered in permanent remission. They do not speak of a "cure."
Doc Murdoch claims to have the cure for addiction on his website. The same website where he claims that there is no such thing as addiction. Despite having a clear lack of knowledge regarding the etiology of addiction - he claims that Vitamin C will prevent it's withdrawal symptoms. He might as well be charging 5 k for snake oil. To top it off - this clinic is run from an apartment at the Viaduct. No actual clinic. No doctor's office. Just an apartment in the middle of an area in Auckland where every other building is a pub - and where methamphetamine abuse and dealing is rife.
William Doc Murdoch is using used car salesman tactics in an unregulated area of the medical industry. He is exploiting people who are extremely vulnerable and at very low points in their lives - with not one qualification to be doing so.
William Doc Murdoch is a quack. He is no different to the likes of The Destiny Church and Brian Tamaki. Like Brian - William Doc Murdoch is a self appointed guru lining his pockets with money from vulnerable people who are at their lowest. He claims to have a cure for something that he clearly does not understand - and that he claims does not exist.
For thousands of dollars he will share that cure with you.
William Doc Murdoch has the anti Midas touch. Everything he touches turns to sh*t. His CV is a roll call of failed money making schemes.
Music svengali - Failed.
Importer of illegal drugs - Failed
Nightclub Marketing Manager - Failed
Promoter of edgy youth events - Failed
Car Salesman - Failed
Pimp - Failed
The list goes on.
Do not give William Doc Murdoch one cent of your money.
There - I broke my self imposed blogging ban because i feel so strongly about this con man.
























