Former politician and high-profile broadcaster Pam Corkery has been linked to plans for New Zealand's first brothel for women.
The Herald understands the ex-Alliance MP is on the hunt for a property to house the bordello - where sex workers will be male and clients female.
She is believed to be looking for property in central Auckland.
One source said the concept involved a spa, bar and bordello where women could "come and either just drink and be titillated, or go the whole nine yards".
Publicist Paul Ellis, a former New Zealand Idol judge, said he had met Ms Corkery in the past week to discuss her business plan.
Mr Ellis, who was approached by the Herald after it learnt of his meeting, said Corkery wanted the brothel plan "to be shot as a TV project".
"It's not my place to comment. It was one of myriad things. She's doing a whole raft of things. One of the great things about Pam is she's got so much energy," Mr Ellis said.
Ms Corkery set up a company, DWT Limited, last Friday jointly with television producer Rebekah Freeman Hay, and it is believed that the brothel will continue to operate after filming for the proposed TV series is complete.
The reality TV show would be focused on the hiring of the male sex workers.
Mr Ellis said he had not decided whether he would be involved with the project, which he believed was still some time off.
When contacted yesterday, Ms Corkery said she was unable to talk about the project and hung up.
Ms Hay, who is listed as a 50 per cent shareholder of DWT, also refused to comment.
Another source said Ms Corkery had been seeking properties in central Auckland and was understood to have approached property developer Andrew Krukziener.
Mr Krukziener yesterday refused to discuss the matter, instead suggesting the Herald deal directly with Ms Corkery.
Auckland City Council and Waitakere City Council staff said yesterday they had not received any application for a brothel licence in the name of Ms Corkery or her company.
But a Waitakere spokesman said that if the brothel was a "home occupation" employing fewer than four staff on site, it did not need a licence.
Annah Pickering, of the New Zealand Prostitutes Collective, said a brothel dedicated solely to women would be the first of its kind.
"The male sex workers working out of the male escort agencies we have now serve both male and female clients," she said.
Ms Pickering said the main clientele would probably be "cougars" - older women who are attracted to and have sex with significantly younger men.
But the business would still struggle to survive in New Zealand.
"It's easier to meet men, and get picked up at bars and night spots."
Australian feminist advocate Melinda Tankard Reist, who will be in Auckland this week to speak at a forum run by lobby group Family First, said she was disgusted with the idea of the sale of sex from men to women.
Turning the tables did not make prostitution right or the situation any better for women, she said.
"It's no great advancement for women's empowerment to say that we can now buy men for sex. It's no great sign of liberation.
"Prostitution from men for women is still about the trade in human bodies and human flesh ... just because it's men that's being sold doesn't make it any better. It's still very wrong."
Last year, Hollywood madam Heidi Fleiss tried to establish a brothel catering to women, called "Heidi's Stud Farm".
She had an agreement with the HBO television network but the project later stalled.
Where has this woman been her whole life? Has she herself, found it so hard to get laid, in New Zealand, that she, as a female has ever considered paying for it? If that is the case, then scientists need to do a study on this woman, because it is about as hard for a woman to get no strings sex, where the guy will do a runner with not so much as an "I will ring you" afterwards, as it is to make a hair appointment.
I have always said, that for the average man, visiting a prostitute is not about paying for the sex. They are not paying for the actual act of sex. Men can, and do get that anywhere for free here in New Zealand. We are not, and never have been, as long as i have been living here, a country with high sexual values or morals. For most men who visit prostitutes, they are not paying for sex...they are paying for the woman to go away quietly, afterwards.
So right now, it is about time, that someone pointed out to Pam...that men have no problem going away after sex...with no intention of ever seeing the woman, contacting her, or any other strings...for free. Why would any woman in her right mind pay for it?
I predict that this little business venture will be about as successful, and last about as long, as the idiot that opened the brothel across the road from the school in Henderson.
I will though, most likely watch the TV show. I have never been able to help myself when it comes to rubber necking at train wrecks.